Agencies that don’t understand technical products.
They can’t tell a curious visitor from a qualified distributor or a purchasing department. They write pretty copy that answers no real search.
Your next industrial customer is already searching. And they probably can’t find you.
More than half of our clients recover the entire investment with a single customer won through the website.
Our job: multiplying the leads that come through it.Results
Watch your website improve, month after month.
This is how a typical client evolves over the 12 months of optimization.
How we measure it
Sources
Deliverables
What you get in each phase.
Each phase produces concrete pieces you can see, audit and use from the first month.
Deliverables
The problem
Your buyer searches for technical data. Your website answers with marketing.
Your customer isn’t looking for “innovative solutions”. They’re looking for tolerances, standards, compatibility, lead times and proof they won’t make a mistake.
What your buyer types into Google and ChatGPT
DN50 cryogenic valve PED certified
5-axis machining supplier 5 µm tolerance
12 kNm planetary gearbox in stock
400 t hydraulic press lead time
✓ Real, measurable demand with purchase intent.
What they find on a generic website
✕“Innovative solutions tailored to your needs”
✕“Over 30 years of experience at your service”
✕“Committed to quality and excellence”
✕“Cutting-edge technology for a better future”
✕ Zero technical answers. No AI recommends you.
Development, visibility and AI in silos.
Whoever builds the site doesn’t stay to rank it. Whoever promotes it doesn’t control the code or the performance. The asset is born broken for competition.
And the demand ends up with your competitor.
Google and AI assistants recommend whoever publishes structured technical data. Every unanswered search is a quote request that never reaches you.
The solution
One team that treats your website as a technical sales asset.
Carnot combines industrial market understanding with end-to-end execution: development, visibility, AI optimization and continuous maintenance.
Architecture built on product, application and buyer.
We structure the site around how engineers, distributors, purchasing and end customers actually search: by technical problem, sector, machine, component, certification and use case.
Code only. Structured for AI engines.
No WordPress, no templates: clean, fast code. Performance, indexing, taxonomies, structured data and analytics are defined before the first visual line is written, so Google and AI assistants read your catalog without friction.
Visibility on Google and AI engines as an ongoing operation.
Every month we work the code, the content and the structured data so Google, ChatGPT and answer engines recommend your catalog on searches with purchase intent.
Where we fit
For companies that can’t explain their value with a generic website.
If a datasheet, a drawing, a field test or an application comparison sells better than a creative slogan, this page speaks your market’s language.
Engineering firms.
Consulting, automation, calculation, testing, commissioning and turnkey projects.
Machinery manufacturers.
Industrial equipment, robotics, components, energy and custom systems.
Client ROI
When the ticket is high, your website doesn’t need thousands of leads. It needs the right ones.
1–3
Customers won through the website can more than repay the initial investment at many industrial companies.
€100k
A single trade-show appearance can reach that cost without creating a compounding digital asset.
12 months
Recommended period of continuous optimization to build compounding demand.
Turn your technical website into a qualified-demand machine.
If your product needs explanation, proof and trust before it sells, Carnot builds the digital system an industrial buyer expects to find.